Public Awareness

EXPRA members communication campaigns

We in EXPRA strongly believe that EPR organizations should support an environmentally and economically sustainable recycling society, which benefits the inhabitants of the country. For that purpose the communication with consumers is a key prerequisite for a successful EPR organization – irrespective of the type of system chosen, selective collection cannot perform up to standard without the consumers‘ understanding and involvement. Our members, industry-owned, not for profit PROs, for over 20 years engage in raising awareness about sorting and recycling and generally promoting environmentally friendly behavior among the inhabitants, as well, as providing support for educational programmes. Below you can see some of the best examples of these efforts:

EXPRA initiatives and events