VALORLUX
Luxembourg

Valorlux is a voluntary initiative of the private sector, a non-profit association, founded on October 2, 1995 by 24 associated members and by 6 supporting members.
The associated members represent the producers and importers of packaged goods, retailers, producers of packaging materials and professional associations.
VALORLUX provides an overall sustainable and cost-effective solution to the management of household packaging waste flows with a view to providing for a better environment.
The collection of Plastic bottles and containers, Metal packaging and Beverage Cartons by means of the blue bag is entirely organized and taken in charge by VALORLUX. The bags are collected from door to door every two weeks in municipalities linked to VALORLUX by contract. Packages are then passed on to the sorting plant where they are sorted by material and forwarded towards different recycling plants.
Each citizen, organization or company can participate to the collection of PMC through the blue bag on condition that they reside in a municipality that takes part in the collection system.
VALORLUX gets its income from the Green Dot contributions paid by all participating members depending on the volume, weight and composition of the packaging they place on the market and on the complexity of the recycling process related to the packaging in question. The sale of collected materials represents another source of income, but nevertheless remains marginal.
System Description
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VALORLUX coordinates the selective collection of household packaging waste via the blue bag. The bags are collected from door to door every two weeks in all the municipalities in Luxembourg. Each citizen, organization or company can participate to the collection. VALORLUX is funded by the Green Dot contributions paid by all participating members depending on the volume, weight, and composition of the packaging they place on the market.
Communication activities
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VALORLUX communicates with its members via newsletters and on LinkedIn to advise them on packaging options to improve recyclability, keep them up to date on the legal framework and inform them of projects VALORLUX is working on. Communication with the wider public includes media and Facebook campaigns, as well as the distribution of posters and flyers with sorting instructions. Practical information on the recycling of packaging and sorting instructions is available on the VALORLUX website. A quiz appears at checkout when ordering the blue bags and before being able to view the collection calendar, which is an additional step allowing for better sorting and making consumers aware of their responsibility.
Prevention
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In 2004, in close collaboration with the Ministry of Sustainable Development and Infrastructures, the Environment Agency, the Luxembourg Confederation of Commerce (clc) and retail chains, Valorlux launched the “Eco bag” project in order to avoid the use of single-use bags and save natural resources through the use of this reusable shopping bag. In 2012, the European Commission designated the “Eco Bag” project as an example of good practice in the field of waste prevention. Nowadays, the Ecobag is available in more than 60 partner stores.
In 2019, the range has been extended by a reusable fruit and vegetable bag, the SUPERBAG®
Contact
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VALORLUX A.S.B.L.
1, boulevard du Jazz
L-4370 Esch-Sur-Alzette
LUXEMBURG / LUXEMBOURG
Phone: + 352/37 00 06-1
E-mail: message@valorlux.lu
Web: www.valorlux.lu