EXPRA, the umbrella organization for packaging and packaging waste recovery and recycling systems owned by the obliged industry and operating on a not-for-profit basis, has welcomed a new partner: Circular Materials from Ontario, Canada. This marks the 33rd organization to join the Alliance and the second Canadian member.

Circular Materials is a not-for-profit producer responsibility organization that supports producers in meeting their EPR regulatory obligations for collecting and managing packaging, paper, and packaging-like products in Ontario and New Brunswick. Beyond regulatory support, Circular Materials is responsible for creating supply chains to collect, recycle, and return materials to producers for use as recycled content in new products and packaging, fully in line with EXPRA’s 10 golden rules. Circular Materials’ founders include 17 of Canada’s leading food, beverage, and consumer products manufacturers, restaurants, and retailers.

Circular Materials is already closely cooperating with Éco Entreprises Québec (ÉEQ), a long-term EXPRA member, to advance joint interests and initiatives aimed at optimizing practices to improve recycling rates and drive innovation. Joining the international network is a logical step for Circular Materials.

“We are extremely happy and honored to welcome Circular Materials into our EPR family, especially considering the impressive 35-year history of EPR in Toronto, Ontario, and our active contacts in Ontario for over 25 years,” said Joachim Quoden, Managing Director of EXPRA. “Ontario is currently in a very interesting and important transition phase from a financial to an operational EPR system, which will provide many learnings for all of us. At the same time, our EXPRA network will be able to contribute their expertise to this process,” he added.

Allan Langdon, Chief Executive Officer of Circular Materials, stated, “We look forward to working with EXPRA and its members, especially regarding evolving and sharing best practices to enhance performance, optimize operations, and drive technological innovation and investments in recycling infrastructure. Partnering with EXPRA offers a great opportunity to support the sharing of knowledge and experiences from the European EPR industry as we build efficient and effective EPR systems in Ontario and other provinces in Canada.”