The Visión 30/30 initiative by ANDI is a collective impact initiative born within the National Business Association – ANDI, composed of more than 350 companies from 27 productive sectors advancing in packaging management in Colombia through recycling, reuse, and reduction actions, with the aim of accelerating the transition to a circular economy.

The initiative is framed under the concept of Extended Producer Responsibility – EPR. This concept, introduced in Europe in 1990, has transcended and has been adopted by different international entities such as the Organization for Economic Cooperation and Development – OECD, which defines it as “an environmental policy approach in which the responsibility of a producer towards a product extends to the post-consumption stage of a product’s life cycle”, seeking to extend social responsibility to different actors involved in the production of certain products.

The EPR has become a crucial mechanism for improving resource efficiency along the value chain and promoting the circular economy, essential for the Sustainable Development Goals agenda.

In 2017, the National Circular Economy Strategy – ENEC was born, prioritizing six lines of work in environmental matters, one of which is the management of packaging, through the Extended Producer Responsibility Resolutions for packaging 1407 of 2018 and 1342 of 2020.

Colombia has been a pioneer in the region, being the first country to have mandatory regulations for producing companies. In 2007, the first regulations were created in this regard, with a focus on hazardous or difficult-to-dispose materials.

Currently, the country has eleven EPR Resolutions for different materials, with significant results. What the resolutions propose is that every producing company that puts packaging on the market must guarantee its utilization of at least 30% by 2030.

Visión 30/30 ANDI emerges as a major commitment to comply with the Resolutions with high market representativeness and with a collective approach that allows the leadership of actions in circular economy, a central element of green growth and decarbonization, the central axis of sustainability agendas.

This has been considered a reference business model in the Pacific Alliance and is the only program in Latin America that is a member of EXPRA – Extended Producer Responsibility Alliance International (see link here).

In its third year of implementation, the result is the fruit of a joint effort among the various actors in the chain, composed of 47 transforming companies and 107 managers who managed to transform 154,000 tons of paper, cardboard, plastic, glass, and metal packaging, incorporating them back into the economy.

In this management, more than 6,000 waste pickers participated, generating income for their households, playing a key role in the initiative. Regarding presence in the national territory, there is currently coverage in 27 departments and 242 municipalities of the country.

Thanks to the cohesive work of the business sector, waste pickers, transformers, and citizens, this figure continues to increase, allowing us to continue advancing in the transition from a linear economy to a circular economy.

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