News from Sweden: A new company is formed to meet future demands for extended producer responsibility

Brussels, 20 March 2024

We’re delighted to share some fantastic news: Circular Materials https://www.circularmaterials.ca/ , based in Ontario, Canada, is now officially a part of our Alliance, marking our 33rd member.

As the second Canadian organization to join EXPRA, Circular Materials is a not-for-profit producer responsibility organization (PRO) dedicated to aiding producers in meeting their EPR regulatory obligations for collecting and managing packaging, paper, and packaging-like products in Ontario and New Brunswick. Their values perfectly align with EXPRA’s 10 golden rules https://expra.eu/beliefs/ , and they were founded by 17 leading food, beverage, and consumer products manufacturers, restaurants, and retailers in Canada.

Already closely collaborating with Éco Entreprises Québec (ÉEQ), a longstanding EXPRA member, Circular Materials aims to advance joint interests and initiatives focused on optimizing practices to improve recycling rates and drive innovation.

Allen Langdon, Chief Executive Officer of Circular Materials, expressed his excitement about the partnership, stating, “We are thrilled to partner and collaborate with EXPRA and its members to evolve and share best practices that enhance performance, optimize operations, drive technological innovation and investments in recycling infrastructure.”

He further added, “This partnership with EXPRA is aligned with our commitment to drive circular solutions through innovation and best practices. We look forward to building on the knowledge and experiences from the European EPR industry as we build efficient and effective EPR systems in Ontario and other provinces across Canada.”

Together with Circular Materials, we’re eager to make significant strides in advancing sustainable practices and shaping efficient EPR systems not only in Ontario but also across other provinces in Canada.

In June 2022 the Swedish government decided on a new regulation on producer responsibility for packaging. The regulation means, among other things, that the responsibility for the collection of household packaging passes to the municipalities from January 1st, 2024, and that all producers must be connected to a producer responsibility organisation that is approved by the Swedish Environmental Protection Agency from November 1st, 2023.

FTI’s competence and experience since almost 25 years will be transferred to the newly formed company Näringslivets Producentansvar (NPA), which is also the company that will apply to become a future producer responsibility organisation (PRO).

It is the industry organisations Dagligvaruleverantörers Förbund (DLF), Svensk Dagligvaruhandel, Sveriges Bryggerier and Sprit & Vinleverantörsföreningen (SVL) that are now taking the step to form a joint company – Näringslivets Producentansvar. Svensk Handel intends to join the ownership constellation of the new company shortly. With these organisations as owners, a strong foundation and great opportunities for influence are created for affiliated producers. At the same time, services are offered for you as producers to meet all the requirements that follow from the extended producer responsibility.

You can find more information here.