EXPRA is among the more than 130 key stakeholders from the complete packaging value chain, pioneering digital watermarks for smart packaging sorting and recycling, enabling truly circular Economy. The initiative is led by AIM – European Brands Association in partnership with the Alliance to End Plastic Waste and the City of Copenhagen to start the semi-industrial test phase of the Digital Watermarks Initiative Holy Grail 2.
HolyGrail 2.0 initiative is starting the next stage of development for intelligent waste sorting under the Digital Watermarks Initiative HolyGrail 2.0. AIM – European Brands Association in partnership with the Alliance to End Plastic Waste will work with the City of Copenhagen to conduct the semi-industrial test phase of the pilot. With this milestone, developers move one step closer to precision identification and sorting of plastic packaging waste through digital watermarks, with the potential to revolutionise the sorting and recycling process of plastic packaging.
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