The aim of the Rinki campaign was to inform consumers that sorting and recycling packaging is an important part of both consumption and production. In Finland, companies that package products or import packaged products are responsible for recycling the packaging and the related costs. Consumers, in turn, are responsible for taking empty and clean packaging to a collection point, either to one at the building where they live or to the nearest Rinki eco take-back point. The campaign also reminded of the importance of the quality and cleanliness of the recycled material and the tidiness of the Rinki eco take-back points. The campaign slogan ‘Let’s make sure that packaging is recycled’ crystallised the campaign objective.
The campaign survey* results show that the campaign succeeded in communicating the relevant issues in a clear manner and that it had a positive effect on consumers’ views of companies that bear producer responsibility. As many as eight out of ten respondents (81%) felt that the campaign clarified the meaning of producer responsibility and the role of the companies in recycling the packaging. More than half (61%) of the respondents said that the campaign managed to clarify the sorting of packaging and its impact on the environment.
You can read more about teh campaign here.