EXPRA – founding partner in the action platform “Close the Glass loop”

Brussels, 20 March 2024

We’re delighted to share some fantastic news: Circular Materials https://www.circularmaterials.ca/ , based in Ontario, Canada, is now officially a part of our Alliance, marking our 33rd member.

As the second Canadian organization to join EXPRA, Circular Materials is a not-for-profit producer responsibility organization (PRO) dedicated to aiding producers in meeting their EPR regulatory obligations for collecting and managing packaging, paper, and packaging-like products in Ontario and New Brunswick. Their values perfectly align with EXPRA’s 10 golden rules https://expra.eu/beliefs/ , and they were founded by 17 leading food, beverage, and consumer products manufacturers, restaurants, and retailers in Canada.

Already closely collaborating with Éco Entreprises Québec (ÉEQ), a longstanding EXPRA member, Circular Materials aims to advance joint interests and initiatives focused on optimizing practices to improve recycling rates and drive innovation.

Allen Langdon, Chief Executive Officer of Circular Materials, expressed his excitement about the partnership, stating, “We are thrilled to partner and collaborate with EXPRA and its members to evolve and share best practices that enhance performance, optimize operations, drive technological innovation and investments in recycling infrastructure.”

He further added, “This partnership with EXPRA is aligned with our commitment to drive circular solutions through innovation and best practices. We look forward to building on the knowledge and experiences from the European EPR industry as we build efficient and effective EPR systems in Ontario and other provinces across Canada.”

Together with Circular Materials, we’re eager to make significant strides in advancing sustainable practices and shaping efficient EPR systems not only in Ontario but also across other provinces in Canada.

EXPRA is a founding partner of the action platform “Close the glass Loop” lounched officially today. Close The Glass Loop brings together glass manufacturers, glass processors, food & beverage producers, extended producer responsibility schemes and municipalities under a single Circular Economy Partnership for Glass Packaging.
The multi-stakeholder Partnership demonstrates the commitment of the glass packaging value chain to work together, co-develop solutions within industrial ecosystems and support the European Commission’s ambition to foster Europe’s transition towards a circular economy, innovation, and sustainable economic growth.

EXPRA’s Managing Director, Joachim Quoden, commented: EXPRA as a founding partner fully supports the ambitious targets of the “Close the Glass Loop”. We believe thatthey could be achieved onlyvia a closecooperation and open discussion and interaction between all actors of the life cycle chain. This platform provides an excellent opportunity to face the challenges but also exploit opportunities stemming from the new EU Waste Legislation. EXPRA and members will be very happy to contribute withpracticalknowledge and best practices in innovative collection models, high quality sorting & recycling and especially in communication and information campaigns for consumers, who at the end of the day are the engine at the core of the whole process.

You can read the official press release from the event here.

You can see the video address of Joachim Quoden here.