In addition to requiring the citizens to make an effort to separate waste at home, they are required to understand into which package to throw to each waste bin and this prevents many from joining the effort.
In order to solve this problem, TAMIR initiated the promotion of a simple and clear information for the public – explaining into which waste bin to throw each package. The Organization developed unique recycling icons to label packaging in collaboration with designers specializing in product and packaging design. TAMIR also created a practical manual for the correct and simple use of the recycling symbols and added a packaging catalog detailing which symbol fits which packaging.