LIBERA – 1m2
Between December 7th and December 15th, more than 6,000 volunteers from all over Spain went out to the countryside to put an end to the trash present in terrestrial environments, within the third edition of the national campaign of citizen science ‘1m2 por el campo, los bosques y el monte’ organized by LIBERA, created by SEO / BirdLife in alliance with Ecoembes. With the objective of characterizing the trash found, a total of 141 groups in 168 points of 47 provinces of Spain carried out cleaning and characterization of abandoned waste, almost 70 points more compared to the previous year, a figure that demonstrates the great awareness of society.
Thanks to the collaboration of all volunteer groups it has been possible to evaluate data such as the volume, quantity and type of garbage that exists in the countryside, forests and mountains.
Over a week, 8.6 tons of trash have been removed, three tons more than the previous year, and more than 34,000 objects have been characterized.
David Cup campaign
Gerard Piqué is a famous international Spanish football player but also a business man. Following his commitment with sports he’s brought Davis Cup to Madrid for the first time in 2020 and 2021. Spanish society is becoming more and more sensitive to environmental issues and sports are not out of this sensitivity either.
Supporting environment policies from every sector is the way to assume that the climate emergency is no joke. Davis Cup got in contact with Ecoembes to create a shared campaign on recycling. We definitely saw that we shared goals so went for it.
The “Top Ten” campaign consisted on having special tennis ball shaped yellow containers where citizens could get free tickets for Davis Cup matches by bringing 10 plastic bottles. This promotion helps us spread the link between plastic bottles and the yellow container where they should be recycled.
There were 10 different spots in Madrid city and also in other 3 Madrilian localisations. The campaign was on air from October 31st til November 20th and 10.000 free tickets were given away.
Sharing values with relevant events such as Davis Cup is a natural way to reach citizens where they are and take recycling with them wherever they may go.
Recycled Orchestra of Cateura
Ecoembes makes possible for the sixth time the performance of the Orquesta de Instrumentos Reciclados de Cateura (Recycled Orchestra of Cateura) this Christmas.
Recycled Orchestra of Cateura is an orchestra composed of children from Asunción (Paraguay) who play musical instruments made from scrap materials collected from Asunción´s Cateura landfill.
On December 28th at 7:30 p.m. they will perform at the Palacio de Festivales de Cantabria, in the city of Santander, in front of almost 1,600 people and together with the singers Luis Cepeda, Nando Agüeros and with the Choir Halane Junior. Later, on January 2nd, more than 1,700 spectators will see them at the Royal Theater of Madrid at 8:00 p.m., with the presence of their Majesty the Queen of Spain Mrs. Sofía and by the hand of artists like Luz Casal, Sara Baras and the Gospel Choir of Madrid.