PRESS RELEASE: EPR Schemes across Europe join forces with Close The Glass Loop to promote circularity of Glass Packaging

Brussels, 20 March 2024

We’re delighted to share some fantastic news: Circular Materials https://www.circularmaterials.ca/ , based in Ontario, Canada, is now officially a part of our Alliance, marking our 33rd member.

As the second Canadian organization to join EXPRA, Circular Materials is a not-for-profit producer responsibility organization (PRO) dedicated to aiding producers in meeting their EPR regulatory obligations for collecting and managing packaging, paper, and packaging-like products in Ontario and New Brunswick. Their values perfectly align with EXPRA’s 10 golden rules https://expra.eu/beliefs/ , and they were founded by 17 leading food, beverage, and consumer products manufacturers, restaurants, and retailers in Canada.

Already closely collaborating with Éco Entreprises Québec (ÉEQ), a longstanding EXPRA member, Circular Materials aims to advance joint interests and initiatives focused on optimizing practices to improve recycling rates and drive innovation.

Allen Langdon, Chief Executive Officer of Circular Materials, expressed his excitement about the partnership, stating, “We are thrilled to partner and collaborate with EXPRA and its members to evolve and share best practices that enhance performance, optimize operations, drive technological innovation and investments in recycling infrastructure.”

He further added, “This partnership with EXPRA is aligned with our commitment to drive circular solutions through innovation and best practices. We look forward to building on the knowledge and experiences from the European EPR industry as we build efficient and effective EPR systems in Ontario and other provinces across Canada.”

Together with Circular Materials, we’re eager to make significant strides in advancing sustainable practices and shaping efficient EPR systems not only in Ontario but also across other provinces in Canada.

Extended Producer Responsibility (EPR) Organizations across Europe are committed to increasing the quality and efficiency of the glass recycling value chain through separate collection, quality recycling and closed loop manufacturing of glass.
A practical example of how to achieve genuine circularity of glass packaging is “Close the Glass Loop” – the major industry stewardship programme for glass packaging initiated by FEVE and aiming to reach a post-consumer glass container collection target of 90% by 2030. In parallel, the initiative should ensure that the recycled material is reused again into a new production loop of glass containers.

EPR Organizations, as the link between the different stakeholders, have a key role in promoting and facilitating better collection, high quality sorting and recycling of used packaging including glass, thus ensuring the achievement of the initiative’s objectives.

EXPRA’s Managing Director, Joachim Quoden, commented: “EXPRA supports the “Close the Glass Loop” as our organization and its members strive to constantly improve their performance by supporting and investing in innovative collection models, high quality sorting & recycling and especially in communication and information campaigns for consumers, who at the end of the day are the engine at the core of the whole process. We look forward to closer cooperation with the other stakeholders in the value chain in finding
the most efficient ways and means to face challenges but also exploit opportunities stemming from the new EU Waste Legislation.

You can read the full PR here