PRESS RELEASE EXPRA launches online information tool to facilitate packaging recyclability

Brussels 29 July 2019. The packaging sector recognizes the need to minimise the environmental impact of both product and its packaging. That is why EXPRA, the umbrella organisation bringing together 26 non-profit packaging and packaging waste recovery and recycling systems, developed the Packaging for Recycling (P4R) Project, a dynamic online information tool aiming to facilitate the industry’s efforts in improving the recyclability of packaging.

Prepared in follow up to the EU’s 2015 Circular Economy Action Plan, the P4R project is centred around three main objectives:

  • Raising awareness of recyclability and relevant guidelines
  • Disseminating information on cutting-edge and innovative packagingtrends
  • Strengthening the link between packaging producers and recyclers

The tool is accessible through a dedicated website –

You can read the PR here.