Three importnat projcets of Ecoembes are presented: Libera project, 1M2 FOR NATURE’ (SPAIN), LIBERA´s Annual Collaborative Clean Up Litter Event in natural areas, has reached 13.000 Volunteers In 2019; Ecoembes launches Naturaliza, an education project to drive a greater presence of environment and sustainability in the education system and The Intelligent Recycling Assistant (AIRE)

1M2 FOR NATURE’ (SPAIN), LIBERA´s Annual Collaborative Clean Up Litter Event In Natural Areas, Has Reached 13.000 Volunteers In 2019
The, a creation of Spain’s flagship environmental NGO, SEO/Birdlife, in alliance with Ecoembes, even mobilized Queen Mother Sofia last June in one of the 453 cleaning points across all Spain.
This project, addressed to citizensm, works with the objective of reduce to zero the litter in the mountains, the beaches or the nearest natural. This massive mobilization collected 83 tons of litter, had 1.013 media impacts and became the environmental event of the day on June 15th.
‘1m2 for nature’ it´s the most important event of the mobilization area of LIBERA, that tries to become part of the solution to the problem of littering and that also works on awareness and science. Because even if it´s not our litter, It is our problem.
You can read more information about this initiative here.

Ecoembes launches Naturaliza, an education project to drive a greater presence of environment and sustainability in the education system

Education is a key tool to create habits in order to achieve a global environmental awareness. The Sustainable Development Goals are clearly committed to education as a way to generate sustainable lifestyles. Caring for and respecting the environment are values that should be internalised from an early age, for which, daily environmental education is required.

With that purpose, Ecoembes launches Naturaliza, an education project which aims to drive a greater presence of environment and sustainability issues in the Spanish education system. To achieve that goal, Naturaliza is bases on three axis: it offers an online teacher-training course, it provides teaching resources, and it promotes outdoor learning.

More than 600 teachers among the country have joined the project for the following academic year, giving an environmental point of view to the current curricular contents of the core subjects of primary education stage.

For further information, visit its website

The Intelligent Recycling Assistant (AIRE)

The Intelligent Recycling Assistant (AIRE) has more than 2000 records and is constantly learning to solve at any time the doubts of citizens about where and how to recycle correctly.
It is available in application format for IOS and Android, in Alexa, in Facebook Messenger, Twitter and on the web. The questions can be asked by text, by voice and by photo.
Citizens can send a photo with the residue about which they have some doubt, and the Bot is able to identify it and give an answer.
Currently the application has more than 10,000 downloads and since we launched the BOT, more than 300,000 queries have been made.
In the following web you can consult all the information: https://www.ecoembes.com/proyectos-destacados/chatbot-aire/