The annual Workshop for Communication Directors and Managers from EXPRA members in May this year focused especially on anti-littering campaigns. This year representatives of EEQ Canada, Ecoembes Spain, Valorlux Luxemburg, GD Cyprus, TAMIR Israel, CEVKO Turkey, Fost Plus Belgium and EXPRA participated in the Workshop.
During the Workshop, the communi-cation campaigns focusing on anti-littering and separate collection of packaging waste of GreenPak (Crush and Win), Fost Plus (Pour une Wallonie Plus Propre) and Ecoembes (Libera) were presented and discussed. Different approaches how to approach the problems with DRS, including new challenges resulting from the EU plastics Strategy, the upcoming Single Use Plastics legislation and new taxation for not recycled plastics.
During the meeting it was also discussed that the new waste legislation as well as the mentioned new developments are posing new challenges but also new opportunities to PROs sector and in meeting those, the communication with all stakeholders is of major importance.
Paul Christiaens, Afvalfonds Verpakkingen (NL) and Chair of D&R WG, presented how the litter items couls be measures “Litter: facts or “alternative facts”?
The Clean Europe network Litter Methodology and best practices were presented by Alheid von Bothmer, Coordinator, Clean Europe Network.
This common European litter measurement system is designed to provide data to support effective policy making at EU and National level on litter management. The system will also support litter control and reduction programmes within our cities and identify where action is needed to drive behaviour change.
- What is being assessed
- Determine which individual litter types and how much litter is present in locations being surveyed
- Determine the degree of cleanliness of the locations that are surveyed
- Gather a basic understanding of the public’s attitude towards litter locally
The methodology is design to be flexible to accommodate the needs of all users, both in terms of resource availability and statistical output. With this in mind, a modular approach has been chosen to allow individual users the freedom to choose which elements would best fit.