Finnish Packaging Recycling RINKI Ltd launched its second consumer campaign in the beginning of October in Finland. The campaign consists of several videos for social media and tv as well as radio spots.
Rinki’s videos have had strong presence among Finnish audiences especially in Twitter, You Tube and Facebook and on commercial tv-channels’ streaming services. At the end of November, videos will also be seen on the national public broadcast television channels for one week.
Rinki’s one main task is to inform consumers about recycling and take-back points. The idea of the campaign is to describe humorously how easy it is to recycle packaging. The campaign has been already very successful, and we are expecting it to reach even more consumers than last year, when Rinki had its first consumer campaign ever.

Videos (currently only in Finnish):