PRESS RELEASE: EXPRA Member Ecoembes launches first Circular Economy innovation, research and testing centre in Europe: TheCircularLab

Brussels, 20 March 2024

We’re delighted to share some fantastic news: Circular Materials , based in Ontario, Canada, is now officially a part of our Alliance, marking our 33rd member.

As the second Canadian organization to join EXPRA, Circular Materials is a not-for-profit producer responsibility organization (PRO) dedicated to aiding producers in meeting their EPR regulatory obligations for collecting and managing packaging, paper, and packaging-like products in Ontario and New Brunswick. Their values perfectly align with EXPRA’s 10 golden rules , and they were founded by 17 leading food, beverage, and consumer products manufacturers, restaurants, and retailers in Canada.

Already closely collaborating with Éco Entreprises Québec (ÉEQ), a longstanding EXPRA member, Circular Materials aims to advance joint interests and initiatives focused on optimizing practices to improve recycling rates and drive innovation.

Allen Langdon, Chief Executive Officer of Circular Materials, expressed his excitement about the partnership, stating, “We are thrilled to partner and collaborate with EXPRA and its members to evolve and share best practices that enhance performance, optimize operations, drive technological innovation and investments in recycling infrastructure.”

He further added, “This partnership with EXPRA is aligned with our commitment to drive circular solutions through innovation and best practices. We look forward to building on the knowledge and experiences from the European EPR industry as we build efficient and effective EPR systems in Ontario and other provinces across Canada.”

Together with Circular Materials, we’re eager to make significant strides in advancing sustainable practices and shaping efficient EPR systems not only in Ontario but also across other provinces in Canada.

Brussels, June 2017. ECOEMBALAJES ESPAÑA, S.A. (Ecoembes), one of the two EXPRA Spanish members, a non-profit environmental organisation that promotes a circular economy through household packaging recycling, has recently launched TheCircularLab.
This is a pioneering project in Europe that,through joint collaborative research within the circular economy framework, seeks to study, conceive, test and apply best practices in the field of packaging and recycling.

Based in Logroño, Spanish region of Rioja, TheCircularLab aims to become an international reference in circular economy matters. Its goal is to turn the region into a large real-scale experimentation centre, in close cooperation with companies, the public administration and citizens. It also expects to develop circular economy patterns that are transferable to other areas in Spain, Europe and worldwide.