Communication has a key role in supporting the implementation of environmental legislation, spurring public participation and can help foster environment-friendly behaviours to build a sustainable future. The European Environment Agency (EEA) study published on 14 June 2016 explores how communication can support legal and economic policy tools.
The EEA report “Communication, environment and behaviour”,acknowledges that integrating communication in environmental policy processes could improve implementation of legislation and ultimately contribute to facilitating a transition to a resource-efficient, green economy. Used alongside other policy tools, communication can prove to be a very effective — and in many cases, cost-efficient — policy tool.
The study, which draws on communication experiences and best practices used by the network of communicators in environmental protection agencies across Europe, explores the role of communication in environmental policy, identifies emerging tools and approaches to communicate policy messages, and looks at recent research in behavioural science to assess how it can assist in communicating environmental policies. The study also includes a set of recommendations on how public policy communication can be improved for more effective results on the ground.
You can find the publication here.