EXPRA co-signs the Joint cross-industry packaging value chain recommendations on the Circular Economy Package

Brussels, 20 March 2024

We’re delighted to share some fantastic news: Circular Materials https://www.circularmaterials.ca/ , based in Ontario, Canada, is now officially a part of our Alliance, marking our 33rd member.

As the second Canadian organization to join EXPRA, Circular Materials is a not-for-profit producer responsibility organization (PRO) dedicated to aiding producers in meeting their EPR regulatory obligations for collecting and managing packaging, paper, and packaging-like products in Ontario and New Brunswick. Their values perfectly align with EXPRA’s 10 golden rules https://expra.eu/beliefs/ , and they were founded by 17 leading food, beverage, and consumer products manufacturers, restaurants, and retailers in Canada.

Already closely collaborating with Éco Entreprises Québec (ÉEQ), a longstanding EXPRA member, Circular Materials aims to advance joint interests and initiatives focused on optimizing practices to improve recycling rates and drive innovation.

Allen Langdon, Chief Executive Officer of Circular Materials, expressed his excitement about the partnership, stating, “We are thrilled to partner and collaborate with EXPRA and its members to evolve and share best practices that enhance performance, optimize operations, drive technological innovation and investments in recycling infrastructure.”

He further added, “This partnership with EXPRA is aligned with our commitment to drive circular solutions through innovation and best practices. We look forward to building on the knowledge and experiences from the European EPR industry as we build efficient and effective EPR systems in Ontario and other provinces across Canada.”

Together with Circular Materials, we’re eager to make significant strides in advancing sustainable practices and shaping efficient EPR systems not only in Ontario but also across other provinces in Canada.

EXPRA joined the updated statement on the Circular Economy Package (CEP) signed by 29 members of the Packaging Chain Forum (PCF) – European industry associations from the whole packaging value chain and single PROs.
The joint statement relates to the legislative proposal that would be a part of Circular Economy Package. Its aim is to leverage a joint, strong and cross industry message to the European Commission ahead of the published CEP on 2 December, and to other stakeholders.

Among the recommended actions to further enable the transition towards a resource-efficient and competitive Circular Economy, are the need to ensure full implementation and enforcement of the Waste Framework Directive and PPWD and strengthening of the legal framework for EPR, that should further include introducing a clear definition of EPR in the PPWD and stipulating binding EU minimum performance requirements for EPR schemes. The need for establishing a comparable and harmonized calculation method and setting realistic and achievable packaging recycling targets is also highlighted in the document.