Raising awareness to encourage better sorting
Conscious of the fact that the success of selective sorting depends on people being motivated to sort, Fost Plus is pursuing its awareness-raising drives among the general public to highlight the importance and purpose of waste sorting.
To this end, Fost Plus is launching a large-scale national communication campaign, steadfastly optimistic, looking to the future, to give meaning back to the act of sorting, with its environmental purpose back centre stage. Via an ad which will be broadcast on TV and in cinemas, featuring an exchange between a young boy and his father, Fost Plus reminds us that, generation after generation, it is important to continue to sort properly for the future of all of us. The audiovisual campaign will run alongside a poster campaign promoting the slogan “For the future, let’s carry on sorting”.